How to Start Adult Affiliate Marketing in 2024 – The Definitive Guide

If you want to start adult affiliate marketing, you’ve come to the right place.

In the world of digital marketing, affiliate programs can provide a valuable source of income for individuals and businesses alike.

By promoting products or services through an affiliate link, you can earn a commission for each sale made through your referral.

This article will explore the various aspects of adult affiliate marketing, from the main concepts, to tips for success and common FAQs.

Whether you’re just starting out or looking to optimize your existing affiliate efforts, this guide has everything you need to know to make the most of this exciting and lucrative opportunity.

Table of content

Start Adult Affiliate Marketing with the good vocabulary

Adult Affiliate Marketing VS Affiliate Marketing – What’s the difference?

Adult Affiliate Marketing is just Affiliate Marketing applied in the porn industry.

Easy! But…

What is Affiliate Marketing?

Okay, let’s start by the beginning.

Affiliate Marketing is a type of performance-based marketing where a business rewards its affiliates for each customer brought about by the affiliate’s own marketing efforts.

Think of it this way:

1. You, as the affiliate, promote an adult company’s products on your website or blog
2. When someone clicks on your affiliate link and makes a purchase, you earn a commission

It’s a win-win situation, as the company benefits from the increased exposure and sales, and you earn money for your efforts.

Adult Affiliate Marketing VS Adult Affiliate Program – What’s the difference?

“Adult Affiliate marketing” and “Adult Affiliate program” are often used interchangeably, but they actually refer to slightly different things.

Adult Affiliate Marketing

• Affiliate marketing refers to the overall practice of promoting and selling other people’s products and earning a commission for doing so.

Adult Affiliate Program

• Affiliate Program is a specific type of affiliate marketing program offered by a company.

So to sum it up, affiliate marketing is the larger concept, while an affiliate program is a specific way for a company to implement affiliate marketing.

Basically, the real topic we’ll care about is Affiliate Program, more than Affiliate Marketing.

Adult Affiliate Marketing VS Affiliate Networks – What’s the difference?

An adult affiliate network is the intermediary between you and the advertiser.

The affiliate network gathers adult offers and tools to help you promote the offers. In a nutshell, it’s a marketplace where you’ll choose the offer to promote.

Adult affiliate networks propose various programs like cams, dating, VOD with different payouts method. You’ll have to combine the different offers to set up the most juicy strategy.

Last but not least, those platforms gather plenty of creatives ready to be installed on your site or WordPress theme.

Now that we have demisitified similar expressions, let’s dig into the real topic.

That won’t be that hard. I promise!

1. Why promote Adult Affiliate Programs and Offers?

Build a solid affiliate marketing strategy for long-term passive income

One of the biggest draws of adult affiliate marketing is the potential for passive income.

This means that you can earn money from your promotions even when you’re not actively working on your affiliate website or social media accounts – But it will still require some work beforehand. I prefer to warn you.

Here are some factors that can impact the potential for passive income with an affiliate program:

Evergreen products

If the products you’re promoting are evergreen and have a long shelf-life, you can continue to earn commissions from those promotions for months or even years to come.

Recurring commissions

Some affiliate programs offer recurring commissions (called Revshare – we’ll talk about that later), which means you can earn a commission not just on the initial sale, but on all subsequent purchases made by the customer.

Multiple streams of income

By promoting multiple affiliate programs, you can create multiple streams of income that can add up to a significant amount over time.

Automated tools

With the right tools and automation, you can streamline your affiliate marketing efforts and focus on other aspects of your business while still earning passive income.

We can do way better!

For exemple, the Starter Pack includes automated features:

• The RetroTube Theme – A WordPress theme designed to create an adult tube site in not time, including ads spaces to promote you adult affiliate links.
• The WPS Mass Embedder – A WordPress plugin focused to import adult videos with auto-pilot. So you can take more time on selecting the good ads and sharing videos on social media instead of importing videos one after the other.

Use your website or blog for affiliate marketing success

Adult Affiliate marketing can also be an awesome opportunity to make some extra cash with your website or blog. (Note here that you don’t necessary need a site to start Adult Affiliate marketing)

All you have to do is team up with the right affiliate program and start promoting products or services that fit with your niche.

That’s the key to success! But remember, not all affiliate programs are the same.

To truly maximize your earnings, you need to find programs that align with your website or blog’s content and pay a fair commission for your hard work. We’ll dig into it soon, don’t worry.

No Inventory Management or Shipping Hassles

Most of the Adult Marketing Industry is about online services.

Even if you choose some adult program to sell objects in drop shipping, you won’t have to worry about storing products in your garage or basement, or figuring out how to ship items to customers.

All you have to do is promote the products or services of your chosen affiliate program and earn a commission for any sales made through your unique affiliate link.

What else?

That’s not all! The best part is that you don’t have to deal with any customer service issues either.

The company you’re promoting handles all that for you, so you can focus on what you do best: creating great content and promoting products you love. Or at least, products that your audience will love.

Your audience?! How to create your audience? That’s a good question that we’ll cover in the section to come.

2. 6 Strategies to Make the Most of Affiliate Marketing

To get the most of Adult Affiliate Marketing, you need one or more media to reach your audience with your affiliate links.

Here are the 6 most common ways to promote your affiliate links:

1. Blogging

You can write blog posts about products or services you love and include affiliate links within the post.

2. Social Media

You can share affiliate links on social media platforms such as Twitter and Reddit. They both accept porn content.

3. Email Marketing

You can include affiliate links in your email newsletters to promote products to your subscribers.

4. Influencer Marketing

If you have a large following on social media or a blog, you can work with companies as an influencer and promote their products to your audience.

5. Video Marketing

You can create videos about products and include affiliate links in the video description. Be sure to promote soft products because YouTube will strike your channel if you promote porn content.

6. Product Reviews

You can write product reviews and include affiliate links to the products you review.

We can’t detail how to create each strategy here. This is not the main purpose of this article. But be sure that we’ll talk about those topics and link them as soon as each part is covered on this blog.

Let’s move on and take a look at the tips you need to know about how to choose an Adult Affiliate Program.

3. Top 5 key factors to choose the Best Adult Affiliate Program

When it comes to Adult Affiliate Marketing, choosing the right Adult Affiliate Program can make all the difference.

With so many programs out there, it can be overwhelming trying to determine which ones are the best fit for you and your audience.

Yes, I said “Best fit”, not juste “Best”. There is no Best Adult Affiliate Program. It depends on many criteria that we’ll explore here.

No stress! We’re here to guide you.

1. Choosing the Right Affiliate Programs for Your Niche

When choosing an affiliate program, it’s important to consider the relevance to your niche. After all, you want to be promoting products that your audience will be interested in and that align with your brand.

Here’s why relevance to your niche is so important:

• Better engagement
• Increased credibility
• Improved conversion rates

Better engagement

When you promote products that are relevant to your niche, you’ll likely see better engagement from your audience. They’ll be more likely to click on your affiliate links and make a purchase.

Increased credibility

By promoting relevant products, you’ll also increase your credibility with your audience. They’ll see you as an expert in your niche, and they’ll be more likely to trust your recommendations.

Improved conversion rates

When your audience trusts you and is engaged with the products you’re promoting, you’re more likely to see improved conversion rates. This means more sales for you!

Let’s take an example – If you were running a MILF videos niched site, you might want to consider affiliate programs for companies that sell soiled underwear and sex toys or companies that offer mature live cam shows to promote.

Don’t know what MILF means? Leave this site right now!

But the fact is that these products are directly related to your niche and will likely resonate with your audience. Your chances to get incomes can get crazy! You get the point.

All right but what about adult affiliate programs in particular? What are the options and how would you choose a program?

Cam offers, dating, VOD? it’s difficult to choose which one would convert the most. 

Let’s review the pros and cons of each and the most interesting adult offers for each category.

Why you should promote dating affiliate offers?

First of all, dating offers are good for any type of adult site. People are always looking for one-night stand or long relationships.

Dating will always be juicy.

Having a niche tube site is not compulsory to start earning with adult dating. For one simple reason: Dating niche is one of the most popular vertical of affiliate marketing.  

Contrary to the VOD and cam offers, the results are immediate.

Why you should promote VOD offers? (Brazzers, Gammae…)

The good thing about adult VOD offers is the content quality you promote.

Brazzers, Gammae, Naughty America and other content providers are know for their premium porn content.

Moreover, they have bunch of qualitative banners and various tools and discounts to help you promote their site.

Why you should promote camsite offers ? (Jerkmate, Chaturbate, Stripcash)

Adult live cams is a golden mine in the adult industry. 

The interaction between the consumer and the performer encourages to more subscriptions. The Camsite offers have various payout options. 

Contrary to VOD or dating, camsite offers give you the possibility to have a PPL, PPS or Revshare option (you’ll know everything about those bad guys a bit later).

Soooo, we’ve come to the end of this part now!

That was a long one but when evaluating affiliate programs, make sure to consider the relevance to your niche. It’s a key factor in determining which programs will be the most successful for your business.

2. Types of Commission Structures in Affiliate Marketing

The commission structure is the next important factor to consider. After all, you want to make sure you’re getting the best return on your efforts.

So, what exactly is a commission structure?

Just a minute Nicolas!

A commission structure refers to the way in which you get paid for promoting a product or service through an affiliate program.

There are several types of commission structures, including:

• Flat rate
• Percentage of sale
• Recurring commission

Flat rate

A flat rate commission means you receive a set amount for each sale made through your affiliate link.

For example, if the commission rate is $10 per sale, you’ll receive $10 every time someone makes a purchase through your link.

Percentage of sale

A percentage of sale commission means you receive a percentage of the total sale amount.

For example, if the commission rate is 10%, you’ll receive 10% of the total sale amount every time someone makes a purchase through your link.

Recurring commission

A recurring commission means you receive a commission for every recurring payment made by the customer.

For example, if you promote a subscription-based service, you’ll receive a commission every time the customer makes a payment.

Those structures are really general. We’ll see them applied to the adult industry in the best adult adult affiliate payout section.

3. Cookie duration – How it can affects your earnings as an Affiliate Marketer

It’s time to talk about cookies, so let’s show the GIF with cookies.

The cookie duration refers to the amount of time that a cookie, which is a small piece of data stored on visitor’s device, remains active after a customer clicks on your affiliate link.

Why is cookie duration important? Because:

• Good case – A visitor makes a purchase within the cookie duration, you’ll receive a commission.
• Bad case – A visitor makes a purchase after the cookie has expired, you won’t receive a commission.

Cookie duration vary from program to program, but here are some common lengths:

• 24 hours – Some affiliate programs offer a cookie duration of just 24 hours. This means that if a customer clicks on your link, you’ll only receive a commission if they make a purchase within 24 hours.
• 30 days – A cookie duration of 30 days is more common and gives you a longer window to earn a commission. If a customer clicks on your link and makes a purchase within 30 days, you’ll receive a commission.
• 90 days – Some affiliate programs offer a cookie duration of 90 days, which is the longest duration you’re likely to encounter. This gives you a longer window to earn a commission, but also means that the program may be more competitive.

It’s really important to understand the cookie duration of an affiliate program before you join, as it can impact your earnings.

Sound good to you? Let’s continue.

4. Reputation – Choose Affiliate Marketing Companies that Customers Trust

When choosing an affiliate program, it’s important to consider the reputation of both the company and its products. After all, you’re going to be promoting these products and representing the company, so it’s crucial to ensure that you’re aligning yourself with a reputable brand.

Trust and Reputation is the key

Here are some factors to consider when evaluating the reputation of a company and its products:

• Company History – Research the company’s history, including how long they’ve been in business and any significant events or milestones.
• Customer Feedback – Look for customer reviews and testimonials about the company and its products. This will give you a good idea of the level of customer satisfaction.
• Industry Recognition – Has the company or its products been recognized in the industry with awards or other accolades?
• Media Coverage – Have the company and its products been featured in any major publications or websites? This can be a sign of a reputable brand.

5. Availability of support and resources for affiliates – The road to success

Next step is about affiliate companies support and resources.

Why?

Because your success as an affiliate is largely dependent on the support and resources you receive from the company you’re promoting.

It’s gonna be a good relationship

Some of the key elements to look for when evaluating the availability of support and resources for affiliates include:

Personalized support

• Does the company offer one-on-one support to its affiliates?
• Do they have a dedicated affiliate manager who can answer your questions and help you succeed?

Marketing resources

• Does the company provide its affiliates with a variety of marketing resources, such as banners and landing pages?

Training and education

• Does the company offer training and educational resources to help its affiliates succeed?

This might include webinars, tutorials, or other forms of training.

Real-time reporting

• Does the company provide real-time reporting so you can track your performance and earnings?

This is crucial for understanding how well your efforts are paying off.

Prompt payment

• Does the company pay its affiliates promptly and accurately?

Make sure to research the company’s payment policies to ensure you’re getting paid what you’ve earned.

Newsletter or blog

• Does the company have a regular newsletter?
• Or a blog that provides updated information about new products, promotions, and other relevant topics?

Social media support

• Does the company provide support for affiliates promoting their products on social media platforms like Facebook, Instagram, and Twitter?

Affiliate forum

• Does the company have a forum or community where affiliates can network and share best practices?

Product samples

• Does the company provide product samples to its affiliates so they can try and review the products they’re promoting?

Promotional materials

• Does the company provide its affiliates with updated promotional materials, such as special offers, discounts, and coupon codes?

Access to affiliate-only events

• Does the company offer its affiliates access to exclusive events, such as product launches or networking opportunities?

Custom affiliate link creation

• Does the company allow affiliates to create custom affiliate links so they can track their conversions and earnings more effectively?

I hope that this list is complete enough for you to choose the best affiliate program!

4. What is the best adult adult affiliate payout

The offers you choose to promote may have different payout models. You can see this like commission structures applied to the adult industry.

Last but not least. Money!

The main payout models are:

• Pay-per-lead
• Pay-per-sale
• Revshare (I told you we’d talk about them)

Pay-per-lead (PPL) – Earn a commission for every sign up

Pay-per-lead offers allows you to earn a commission every time one of your visitor provides its email.

For example, if you promote a dating site, you will earn a commission if your visitor provide its email. It means that he is ready to register and start using the site you promote.

There’s two different types of PPL : 

• Single opt-in (SOI) – You receive a commission when the user enters its email address only
• Double opt-in (DOI) – You receive a commission if the user confirms its email address after register.

PPL is an interesting payout model if you want to make money quickly. The commission is lower than PPS but the conversion rate is higher. 

Pay-per-sale (PPS) – Earn a commission for every sale

Pay-per-sale model is interesting to get juicy commissions. However, PPS has a lower conversion rate. It’s more difficult to drive someone to purchase than just enters its email.

You receive a commission when you generate a sale to the advertiser’s site.

For example if you promote a shop that sells sextoys, you’ll receive a commission for each sale you make.

Revshare – The best payout option for a recurring revenue

Contrary to PPL, you won’t earn a commission if a user signs up but will get a percentage every time the user purchases something on the site, for life.

If you manage to catch a whale (someone who spends a lot), you’ll make a good recurring income. It’s a long-term investment that pays after months/ years.

In the end, what’s important is your goal. We strongly recommend you to mix offers and try by yourself.

The secret is to test, test and test.

Conclusion

Why it’s the perfect time to start in Adult Affiliate Marketing

Starting an affiliate site could be a great way to monetize your website or blog, and now could be the perfect time to start!

Here are some reasons why:

1. Growing popularity of affiliate marketing – As people become more savvy about online shopping and seek out new ways to save money, affiliate marketing has become increasingly popular.
2. Increased e-commerce sales – With more people shopping online due to the ongoing pandemic, e-commerce sales have skyrocketed. This means more opportunities for affiliates to promote products and earn a commission.
3. Advances in technology – Technology has made it easier than ever to start an affiliate site, with a wealth of resources and tools available to help you get started.
4. Rising competition – While there’s no doubt that the field of affiliate marketing has become more competitive in recent years, this also means that there are more opportunities to stand out and succeed as an affiliate.
5. A variety of affiliate programs to choose from – Whether you’re interested in promoting fashion products, home goods, or something else entirely, there’s sure to be an affiliate program that aligns with your niche and interests.

Bonus – The ultimate checklist to start your site with adult affiliate programs

The taller GIF on this article for sure!

1. Research the industry

Make sure you have a good understanding of the adult entertainment industry, including its trends and potential challenges.

2. Choose your niche

Decide what specific area of adult entertainment you want to focus on, such as adult toys, dating services, or webcam platforms.

3. Find the right affiliate programs

Look for adult affiliate programs that offer a high commission rate, a good selection of products or services, and a good reputation.

4. Create a website or blog

Choose a domain name and build a website or blog that is both attractive and easy to navigate.

5. Promote your affiliate links

Start promoting your affiliate links through your website or blog, social media, or other channels.

6. Stay up-to-date with industry trends

Keep track of what’s happening in the adult entertainment industry and make changes to your website or blog accordingly.

7. Measure your results

Use analytics tools to track the performance of your affiliate links and make changes to your strategy as needed.

8. Stay compliant with laws and regulations

Make sure that your website or blog complies with all relevant laws and regulations, including age verification requirements.

9. Stay ethical

Avoid promoting products or services that are unethical or illegal, and always be respectful and professional in your dealings with customers and other affiliates.

10. Be mindful of the laws and regulations surrounding adult affiliate marketing

Ensure that you are promoting products or services in a legal and ethical manner, and stay up-to-date on any changes to laws and regulations that may affect your affiliate marketing activities.

Final words about Adult Affiliate Marketing

Here are some final words of advice to keep in mind as you begin your adult affiliate marketing journey:

1. Choose the right affiliate program – As mentioned earlier, not all affiliate programs are created equal. Take the time to research and choose programs that align with your niche and offer a good commission structure.
2. Build a strong foundation – Having a well-designed website or blog with valuable content is key to attracting and retaining an audience. Make sure to invest time in building a strong foundation for your affiliate site.
3. Stay organized – Keeping track of your affiliate links, payments, and commissions can be a lot to handle, but staying organized is key to success. Consider using tools like spreadsheets or affiliate management software to keep everything in order.
4. Focus on building relationships – Building relationships with the companies you promote AND your audience is key to success in affiliate marketing. Make sure to engage with your audience, respond to their comments and questions, and provide value in every interaction.
5. Be patient and persistent – Adult Affiliate marketing success doesn’t happen overnight. It takes time, hard work, and persistence to build a profitable affiliate site. Don’t get discouraged if you don’t see immediate results and keep pushing forward.

Remember, the key to success in adult affiliate marketing is to find the right program, build a strong foundation, stay organized, focus on relationships, and be patient.

With a little bit of effort, you can turn your adult affiliate marketing efforts into a lucrative source of passive income.

FAQ